Please Turn Cell Phones ON

The Walker Art Center in Minneapolis has developed a way to use cell phone-based interactive voice response (IVR) technology as an alternative to traditional audio tour systems. Anyone with a cell phone can access Art On Call for free at any time. Audio tour systems have been in use for many years, but Art On Call offers searchable lists and details about current and upcoming events, call transfers to staff and services, and pre-visit information including hours, directions, and ticketing. The material can also be accessed online with digital previews of the objects featured in the physical exhibit as well as in the form of podcasts. The ability for visitors to use their own cell phones also transfers the burden of maintenance to the user. The museum no longer has the responsibility of distributing and collecting devices. Studies show that some visitors are still hesitant to use this technology despite the fact that those who do have a more in-depth experience and tend to stay longer (Haley Goldman). The visitors who use their own phones have a greater feeling of ownership over their experience and are more likely to access content after their visit. Cell phone tours work in much the same way as blogs to break barriers and allow the user to feel more engaged.

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